Strategy
Strategy is just for big companies, isn't it? Well, no, it isn't. But small businesses need to approach strategy in a way that makes sense for them. It needs to be as quick and painless a process as possible, so that you can get on with running your business. But in a more enlightened way.
What is strategy?
Strategy is a combination of big questions and navigation. The point of it is to give your business as good a chance of succeeding as possible. Here's how.
Big Questions
These are mostly of the 'what am I selling?' and 'why should people give me money?' variety. But they also include 'how can I find customers?' and 'what products should I be selling?', too. I'll take you through all of these, identifying the right questions to ask and coming up with answers to them.
Navigation
The whole point of strategy is to tell you what direction you should go in. Now, I can't tell you how to run your business - but I can give you a set of options to choose between. I'll reduce everything to a small set of strategic options, and tell you what actions you would need to take for each one. I can give you financial projections to assist you in choosing.
Deciding
This is ultimately a job for you. But I'll help you get to your decision by acting as sounding board. Sometimes, having the ear of someone who isn't part of your business is invaluable.