Printed Work
(If you're new to print, see my Simple Guide To Printing - it explains the steps in the process, and how to keep costs to a minimum and still get an effective job)
This covers a huge area - print is still a massive and effective part of marketing work, despite the rise of websites and online ads.Why? - it can be read anywhere and at any time, it doesn't require power or any particular equipment, and it's cheap to produce and distribute.
The key to it is firstly understanding what objective you want to achieve, and then choosing the mechanic - the actual type of printed work - that meets the need.
Print covers all sorts of things -
- leaflets
- brochures,
- fliers
- sales presenters
- signage
I can produce all of these. I produce detailed layouts, complete with positional guides, full copy and images, which can quickly, accurately and cheaply be converted to print-ready artwork. I work with a small number of printers I know and trust. They often produce the artwork themselves, but for more complex jobs I work with graphic designers to produce the artwork. Whatever the route, I'll manage the whole job for you, and make sure that you see and approve proofs before printing.
