Positioning - A Simple Guide
All businesses can be reduced to 3 elements. These are the factors that define each business. They relate to the way in which they interact with the commercial world around them. Here's what they are:
- What do you have to offer the outside world?
- Who's going to give you money to keep you alive?
- These people who are going to give you money - what choices do they have?
You might more usually think of these as products and services, customers and clients, and competition. So is this another case of dressing up something obvious in complicated jargon? - definitely not, and here's why.
By reducing businesses to these elements, I get to the heart of what drives transactions. And transactions generate money. No transactions, no money. Simple.
I have a proven method of enabling you to fix and pin down they key elements that drive your business. Once this is done, it will run through everything you do in the future. It will enable you to navigate your business, find customers and increase profitability. So it's rather important.
Most smaller businesses are sure they already know their business positioning. Some of them have a pretty good idea. Some of them are pretty vague. But they rarely have pinned the exact words that define things.
And it's only when you find the exact definitions that you can move forward with certainty.